The fashion industry is one of the most pollution intensive industries in the world – it contributes 10% of global greenhouse gas emissions (more emissions than France, Germany and UK combined). Nearly 20% of global waste is produced by the fashion industry.
More and more brands all other the world started to shift to sustainable fashion practices. Stella McCartney is one of the front runners among ecoactivists. Luxury brands, such as Prada, Burberry, Gucci, Versace, Adidas, and mass-market brands like H&M started to develop apparel from recycled materials and promote sustainable fashion principles. St. Petersburg is also joining the movement of promotion of new sustainable fashion principles, for example, Nelly Nedre – the founder and designer of NNedre, uses sustainable solutions.
Our aim is that more and more representatives of the fashion industry will adopt circular fashion principles, so we decided to support young designers who are involved in creation of a sustainable & circular future!